Because in their warped little paranoid theocratic minds, the London Games logo spells…wait for it…no, wait for it…
They know this because?
The Internet says so:
“As internet documents have proved, using the word Zion in the logo of the 2012 Olympic Games is a disgracing action and against the Olympics’ valuable mottos,” the Iranian government wrote in a letter to the IOC, which was released via the state-backed Iranian Students Agency.
And we all know that the Internet is where you can find the “real” truth, just go to Media Matters.