Dude Looks Like A Lady

A disaster of biblical proportions? Dogs and cats living together!

Dude looks like a lady…this is a guy by the name of Andrej Pejic.

Zip 'em up guys, this is a dude...

The company’s decision to have a man front the campaign appears to have paid off – as his natural cleavage-free physique is visibly enhanced by their ‘boosting’ bra.

The images, featuring Pejic wearing the bra under two different dresses and a jumper, were released on 13 December and quickly became a trending topic on Twitter in the Netherlands in a matter of hours.

One Twitter user wrote: “That HEMA campaign is brilliant: Andrej Pejic sporting a push-up bra?!

“If a man looks good in that bra, it must be good stuff.”

Another tweeted: “Andrej Pejic is the prettiest man woman known to man.”

The overall reaction to Hema’s ‘first male bra model’ is positive but it remains to be seen if everyone feels the same way.

This isn’t the first time Pejic has modelled clothing for women. The Bosnian-born and Australian-raised model has made androgyny his trademark and has become of 2011’s breakout models.

Pejic closed Jean Paul Gaultier’s womenswear haute couture show in Paris wearing a bridal gown and appeared as Marylin Monroe in a short film for Love Cat Magazine.

He also ranked number 98 in FHM magazine’s 100 Sexiest Women in the World 2011 but the ‘award’ that was accompanied with a derogatory subtext encouraging readers to ‘pass the sick bucket’ in response to his androgyny was later removed from FHM’s website.

Despite his success in womenswear, the 20-year-old has made a name for himself modelling menswear collections for the likes of Marc Jacobs.

So how does Pejic pull off this role?

His soft and sultry feminine looks have captivated designers and his figure is regarded as nearly perfect for high fashion modelling.

Hilary Alexander, Fashion Director at The Telegraph told the BBC earlier this year: “Andrej is obviously beautiful and he has the most amazing figure. When you consider that a lot of designers are designing for this impossible ideal for someone who is 5ft 11in, no hip and no chest.”

Pejic’s campaign for Hema was shot in Amsterdam back in September. His agent Joseph Tenni said: “It’s revolutionary. I’ve never known a man to do a women’s lingerie campaign before”.

For some reason, I’m reminded of this:

9 thoughts on “Dude Looks Like A Lady

  1. Obviously, you haven’t been to any drag shows, lately. You cannot believe how beautiful these girls, er, I mean, guys are.

    You boys just need to admit that you’ve got your man-crush going on. It’s okay. I know that these impulses really do a number on your psyche …….in a sick and twisted GOOD kinda way, though, right? Just ask FL.

    • Not only have I not been to a drag show lately, I’ve never been. The closest that I have come is watching about 10 minutes of Priscilla, Queen of the Desert.

      I haven’t even been to a “gentleman’s club” in a very long time.

  2. It’s okay to lie in public. I know and you know where you boys have been hangin out.
    Oh, by the by, Robert; I mean, Roberta wants your number. Now I just have to figure out what to do about B. and G. fighting over Frank; I mean, Frankie. She; I mean, he is undecided. Why do I have to be the middleman; I mean, woman?
    Damnit! Where is my girl; I mean, boyfriend FL when I need him to back me up?

    • I’m right here, gorgeous!

      Holly came from Miami, Fla
      Hitchhiked her way across the USA.
      Plucked her eyebrows on the way
      Shaved her leg and then he was she – she said:

      Hey Babe, take a walk on the wild side,
      Said hey honey, take a walk on the wild side.

      Lou Reed – Walk on the Wild Side, Transformer 1972

    • LOLA
      The Kinks, Ray Davies

      I met her in a club down in old soho
      Where you drink champagne and it tastes
      just like cherry-cola C-o-l-a cola
      She walked up to me and she asked me to dance
      I asked her her name and in a dark brown voice she said lola
      L-o-l-a lola lo-lo-lo-lo lola
      Well I’m not the world’s most physical guy
      But when she squeezed me tight she nearly broke my spine
      Oh my lola lo-lo-lo-lo lola
      Well I’m not dumb but I can’t understand
      Why she walked like a woman and talked like a man
      Oh my lola lo-lo-lo-lo lola lo-lo-lo-lo lola

      Well we drank champagne and danced all night
      Under electric candlelight
      She picked me up and sat me on her knee
      And said dear boy won’t you come home with me
      Well I’m not the world’s most passionate guy
      But when I looked in her eyes well I almost fell for my lola
      Lo-lo-lo-lo lola lo-lo-lo-lo lola
      Lola lo-lo-lo-lo lola lo-lo-lo-lo lola

      I pushed her away
      I walked to the door
      I fell to the floor
      I got down on my knees
      Then I looked at her and she at me

      Well that’s the way that I want it to stay
      And I always want it to be that way for my lola
      Lo-lo-lo-lo lola
      Girls will be boys and boys will be girls
      It’s a mixed up muddled up shook up world except for lola
      Lo-lo-lo-lo lola

      Well I left home just a week before
      And I’d never ever kissed a woman before
      But lola smiled and took me by the hand
      And said dear boy I’m gonna make you a man

      Well I’m not the world’s most masculine man
      But I know what I am and I’m glad I’m a man
      And so is lola
      Lo-lo-lo-lo lola lo-lo-lo-lo lola
      Lola lo-lo-lo-lo lola lo-lo-lo-lo lola

  3. Twin Boys, One Transgender, Become Brother and Sister

    Identical 14-year-old twins, Nicole and Jonas Maines, started out life as Wyatt and Jonas. Nicole is transgender. (Suzanne Kreiter/The Boston Globe/Getty Images)
    ShareEmail311 CommentsPrintSingle PageText Size- / +By SUSAN DONALDSON JAMES
    Dec. 13, 2011
    As early as age 4, Wyatt Maines asked his mother, “When do I get to be a girl?” And he told his father he hated his penis.

    Wyatt always liked girl’s clothes and movies, while his twin brother Jonas played with traditional boy toys.

    Born identical twins, the siblings share the same DNA, but their gender identification took divergent paths. Now, at age 14, they are brother and sister, as Wyatt’s transition to Nicole is well under way.


    This is kind of lengthy. Read this story!

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