Trump is really not that different from Hillary or Bernie – both Democrats promise to singlehandedly change the culture or in most cases, give material things to their mindless supporters, things that are simply impossible to give. Things like free college, income equality by taking more from “the rich” to redistribute, reparations for black Americans, free healthcare, free this, free that, free, free, free. Whatever you want – vote for us and it will be free.
For Trump, it’s a case of same song, different verse. Trump is promising to satiate every right wing desire, something impossible for him to do but certainly not impossible to promise. The wall, magically bringing back industry to America, we will win so much that you will be sick of winning, beat the Euroweenies…and on and on. His early rallies were a “tick the box” exercise in satisfying the angry right.
People thought those were actually political rallies – they weren’t. They were free focus groups that allowed the master marketer to hone his message and learn what the angry, emotional, unthinking masses wanted to hear. Those “rallies” were the undercard to help Trump determine how long he had to maintain the charade until his supporters were too invested to get out…exactly the same as the business model for every one of Trump’s projects. We have now moved on to the main event.